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Idea
Transfer
Are you
conversationally competent?
We all
know people who are conversational,
but
not competent.
There are others who
are competent, but not
conversational.
Inspired
by Aristotle, we identified
four idea transfer elements:
speaker, audience, content and event.
In any enterprise,
referrals begin
with existing clients.
Are they conversationally
competent to refer you?
If you educate your clients,
they will know what you
do, what to say, who to
say it to and when to refer
you.
In 1979,
Dr. Fred B. Chaney asked
us to start Speakwell,
a speech program
for TEC
(The Executive
Committee.) Our first client
was Edwin M. Stanley of
MCG Northwest.
Ed wanted help with private
briefings. His improved
speaking skills led to
striking business growth,
awards and referrals.
At CMS in Philadelphia, they soon matched
Ed’s success.
In 1980, Alan W. Boal
became M Financial’s
first consultant and has
served their
member firms continuously
for nearly 25 years. His
vision was that people
could become conversationally
competent at transferring
their ideas. He invented a way for people to make presentations
without using notes with a two-day course for professionals known as Idea Transfer.
Based on Idea Transfer: Inside Techniques for Executive
Presentations (1982)
co-authored
by Boal and T.M. White, professionals can
make effective, efficient
and ethical presentations.
If you are interested in our two-day Idea
Transfer course, please email Alan W. Boal at aboal@ablequest.com.
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