Idea Transfer

Are you conversationally competent?

We all know people who are conversational, but not competent.
There are others who are competent, but not conversational.

Inspired by Aristotle, we identified four idea transfer elements: speaker, audience, content and event.

In any enterprise, referrals begin with existing clients. Are they conversationally competent to refer you? If you educate your clients, they will know what you do, what to say, who to say it to and when to refer you.

In 1979, Dr. Fred B. Chaney asked us to start Speakwell, a speech program for TEC (The Executive Committee.) Our first client was Edwin M. Stanley of MCG Northwest. Ed wanted help with private briefings. His improved speaking skills led to striking business growth, awards and referrals. At CMS in Philadelphia, they soon matched Ed’s success.

In 1980, Alan W. Boal became M Financial’s first consultant and has served their member firms continuously for 30 years. His vision was that people could become conversationally competent at transferring their ideas. He invented a way for people to make presentations without using notes that is known today as Idea Transfer.

How can you unlock and transfer the value of your ideas?

Based on Idea Transfer: Inside Techniques for Executive Presentations (1982) co-authored by Alan W. Boal and T.M. White, you can become conversationally competent at telling your story and so can your clients – it is how businesses thrive.

If you want to learn more, email aboal@ablequest.com or twhite@ideatransfergrid.com.