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Idea
Transfer
Are you conversationally competent?
We all know people who are conversational,
but not competent. There are others who are competent, but
not conversational.
Inspired
by Aristotle, we identified four idea transfer elements: speaker,
audience, content & event. In any enterprise, better referrals
begin with existing clients. Are they conversationally competent
to refer you? If you educate your clients, they will know what
you do, what to say, who to say it to and when to refer you.
In 1979, Dr. Fred B. Chaney asked us to start
Speakwell, an executive speech program for TEC – The
Executive Committee. Our first client was Edwin M. Stanley
of MCG Northwest in Portland. Ed wanted help with private briefings.
His improved speaking skills led to striking business growth,
speaker awards & referrals. At CMS Companies in Philadelphia
two years later, they matched Ed’s success.
In 1980, Alan W. Boal became M Financial’s
first consultant and has served, non-exclusively, independent
M Financial member firms continuously for nearly 25 years.
His vision was that people could become conversationally competent
at transferring their ideas. He invented a way for people to
make presentations without using notes for TEC – The
Executive Committee. The TEC two-day program was called Speakwell.
Based on Idea Transfer: Inside Techniques
for Executive Presentations (1982) co-authored by Boal, and
his unique method to train people to speak without using notes,
professionals can make effective, efficient and ethical presentations.
If you are interested in our two-day Idea
Transfer Presentation course, please click
here for more details and to purchase.
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